For Mocka’s new sofa range launch, I designed the key campaign assets across the landing page, paid ads and supporting web graphics. The creative idea, “Designed for Living, Made for Comfort,” brought the range to life by giving each sofa its own personality and showing how it fits different households and routines—from big family movie nights to compact sofa-bed spaces. I translated this into clear, shop-ready layouts and ad formats to help customers picture the sofa in their own home and feel confident buying online.