V'lette Lingerie
For V’lette, I created a full visual identity system for a lingerie brand focused on solving the everyday problem of ill-fitting underwear. The design direction balanced a thoughtful, feminine and refined feel for a modern, confident audience, using customised typography and a warm, editorial look across the logo, brand assets and packaging. I applied the system across key touchpoints like swing tags, boxes and printed cards—leaning into soft neutrals with subtle pops of colour to keep the brand feeling premium and fresh.
PROJECT: Visual Identity Design
DELIVERABLES: Logo / Branding System / Packaging
